O Curso de Gerenciamento de Produto Completo
Become a rockstar Product Manager with this comprehensive course filled with real life examples
Introduction
What is Product Management
Start Brainstorming Ideas
Exercise Worksheet - Brainstorm Using Popplet
Tips for Navigating This course
A Day in the Life of a Product Manager
Section 1 Discussion Board
Recap of Section 1
Product Life Cycle Part 1 - Development, Introduction, Growth
Product Life Cycle Part 2 - Maturity, Decline
Product Development Process
The Differences Between Waterfall Development and Agile Development
Section 2 Discussion Board
Recap of Section 2
Why Do Products Fail?
How to "Discover" Your Product
Learn the Tool - Refine Your Product Idea with a NFB Table
Exercise - Find the Problem and Identify the Pain
Exercise Worksheet - Find the Problem and Identify the Pain
Discover Hidden Product Insight by Interviewing Users
Exercise - Interview Your Users
Exercise Worksheet - Interview Your Users
Section 3 Discussion Board
Recap of Section 3
Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
Exercise - Do a SWOT Analysis on Dropbox
Exercise Worksheet - Do a SWOT Analysis on Dropbox
Compare Answers - Do a SWOT Analysis on Dropbox
Make Your Product Stand Out by Doing a Competitive Analysis
Discover How Big Your Opportunity is by Sizing the Market
Exercise Worksheet - Size the Market
Accelerate Your Product's Growth by Spotting Key Trends
Section 4 Discussion Board
Recap of Section 4
The Ideation Process of the NASA App
How I Pitched the NASA App Idea to Stakeholders with a Vision Deck
Lesson Learned - The Importance of Driving Vision
Product Teardown - NASA App Classic vs NASA App Modern
Section 5 Discussion Board
Recap of Section 5
Learn the Tool - Build Empathy by Making Personas
Common Mistakes When Making Personas
Video Story as Personas
Exercise - Make a Persona
Exercise Worksheet - Make a Persona
Learn the Tool - Build Empathy by Making an Empathy Map
Exercise - Create an Empathy Map
Exercise Worksheet - Create an Empathy Map
Section 6 Discussion Board
Recap of Section 6
Introduction to Lean Product Design
Test Your Product Hypothesis by Designing Experiments
Test by Smoke Selling
Test by Making a Product Demo Video
Test by Using the Concierge Method
Why It's More Important to be Data Informed than Data Driven
Exercise - Test Your Product Hypothesis
Exercise Worksheet - Test Your Product Hypothesis
Section 7 Discussion Board
Recap of Section 7
How Apple Creates Laser Focused Products
Learn How to Create a Feature Backlog
Learn the Tool - Manage a Feature Backlog Using Pivotal Tracker
Exercise - Create a Feature Backlog
Exercise Worksheet - Create a Feature Backlog Using Pivotal Tracker
Section 8 Discussion Board
Recap of Section 8
Introduction to Wireframing
Exercise Worksheet - Download and Install Axure
Learn the Tool - Learn How to Wireframe Using Axure - Part 1
Exercise Worksheet- Learn How to Wireframe Using Axure - Part 1
Learn How to Save Time When Wireframing by Using Masters
Learn the Tool - Learn How to Wireframe Using Axure - Part 2
Exercise Worksheet - Learn How to Wireframe Using Axure - Part 2
Exercise - Create an Interactive Prototype for Your Product Idea
How to Use Wireframes and Prototypes Effectively During Development
Make Your Product Super Intuitive Through User Testing
Exercise Worksheet - Create an Interactive Prototype for Your Product Idea
Section 9 Discussion Board
Recap of Section 9
Introduction to User Stories
10.3 qualities of great stories
10.4 Exercise
10.5 learn how to prioritize stories using assumption testing
10.6 learn how to prioritize stories using BUC
10.7 learn how to prioritize stories using MoSCoW
10.8 learn how to estimate stories
Section 10 Discussion Board
11.1 recap of section 10
11.2 introduction to product management leadership
11.3 learn how to lead developers
11.4 learn how to lead designers
11.5 learn how to manage stakeholders
Section 11 Discussion Board
12.1 recap of section 11
12.2 getting to the job offer - the process
12.3 exercise - upgrade your resume
12.3 learn how to write a killer resume
12.4 learn how to ace a product manager interview
Section 12 Discussion Board
PM Resume Templates
90 PM Interview Questions